Why LinkedIn is suddenly interested in Search
by Jim Edwards, on Bnet.com
It’s not obvious why Linkedin (LNKD) acquired the search engine Indextank. After all, Google (GOOG) provides site-search software free of charge to anyone who wants it. Why pay for something — even at a price so small it’s undisclosed — when you can get it for free? And why bother competing with Google anyway when search is clearly not Linkedin’s core competency?
Here are two sensible possibilities that explain why Linkedin is suddenly interested in search...
